Pathlight
Post purchase surveys for Shopify

Know why your customers bought.

Ask one or two smart questions right after checkout and turn the answers into attribution, CX and buyer intent insights. Templates, targeting, AI translations and real-time integrations included.

Try it free on ShopifyRead the Help Center
< 5 min
to launch a survey
15+
question types
Free
plan to get started
Order #1317
Confirmed · Thank you, Anna!
Paid
Before you go... how did you hear about us?
1 / 3
  • Instagram
  • TikTok
  • Google search
  • A friend or family member
  • A podcast
  • ChatGPT or another AI tool
Continue
Handmade glass bead bracelet
Purple · Qty 1
$29.00

Works with

  • Checkout
  • Thank you page
  • Order status page
  • Shopify POS
  • Klaviyo
  • Shopify Flow
  • Google Analytics 4
  • Google Tag Manager
Everything you need

Built for merchants who want answers, not dashboards.

Pathlight keeps the survey out of the customer's way and puts the insight in front of you.

Launch in under 5 minutes

Pick a ready-made template for attribution, NPS, CRO, demographics, gifting and more. Every question is editable.

AllAttributionNPSCROResearch
  • New Customer AttributionFree
    Discover how first-time customers found you.
    3 questionsStart from template →
  • Net Promoter ScoreFree
    Track loyalty and spot detractors early.
    2 questionsStart from template →
  • Conversion ResearchPro
    What almost stopped them from buying?
    6 questionsStart from template →
  • Gifting & OccasionsBasic
    Learn who the purchase is really for.
    4 questionsStart from template →

Every question type you need

Choice, ratings, NPS, rankings, sliders, open text, images, dates and more.

Single choiceMultiple choiceNPSRatingScaleRankingOpen textDropdownAuto-suggestImage choiceEmailPhoneDatePromo codeSocial linksCustom content

Clear, actionable insights

Break responses down by survey, question, customer or time period. Filter instantly, spot trends, export when you need to.

New Customer AttributionLast 30 days
Answers
1,284
Views
3,910
Response rate
32.8%
Instagram
34%
Google search
22%
Friend or family
18%
TikTok
14%
Podcast
8%

Advanced targeting

Show each survey only to the customers it is relevant for: new vs returning, tags, location, products, order value and LTV.

Only show this survey to customers who match all rules
  • CustomerisReturning
  • Order value>$100
  • LocationinCanada, US
  • Customer tagexcludessurvey_completed

Send survey data everywhere

Enrich Klaviyo profiles, trigger Shopify Flow, and power GA4 and Google Tag Manager. All in real time.

Survey answer
real time
  • Klaviyo
    Profile properties
  • Shopify Flow
    Trigger workflows
  • Google Analytics 4
    Custom events
  • Google Tag Manager
    Data layer

AI-powered translations

Write once, publish in every language your store sells in.

  • ENHow did you hear about us?
  • FRComment avez-vous entendu parler de nous ?AI
  • DEWie haben Sie von uns erfahren?AI
  • ES¿Cómo se enteró de nosotros?AI

Online store and POS

Collect insights at checkout, on the thank you and order status pages, and in Shopify POS for retail.

Branching logic

Send customers down different paths based on their answers so every question is relevant.

Native to Shopify

Built on Shopify checkout extensions, so it renders fast and looks like part of your store.

How it works

From install to first insight in one sitting.

  1. 01

    Pick a template

    Start from a done-for-you survey for attribution, NPS, CRO, demographics or gifting. Or build your own from scratch.

  2. 02

    Choose where it shows

    Add the survey to your thank you page, order status page or POS, and decide exactly which customers should see it.

  3. 03

    Act on the answers

    Watch responses land in real time, slice them by question, customer or period, and push them to your marketing stack.

Templates

One app, every question worth asking.

  • Attribution

    Find out which channels actually bring customers, not just the last click.

  • NPS & loyalty

    Measure how likely customers are to recommend you and catch detractors early.

  • CRO research

    Learn what almost stopped a purchase so you can remove the friction.

  • Demographics

    Understand who is buying to sharpen your messaging and targeting.

  • Gifting

    Spot gift purchases and tailor follow-up emails to the real recipient.

  • Product feedback

    Ask about the product, the fit, the price. Then ship the improvements.

Start listening to your customers today.

Install Pathlight from the Shopify App Store, pick a template and go live in minutes. The free plan is free forever.

Install on ShopifyTalk to us